MPA has introduced a new line of pads and rotors under the Quality-Built brand.
Motorcar Parts of America Inc. (MPA) today announced the introduction of a comprehensive line of brake pads and rotors, serving the professional installer market under the company’s Quality-Built brand.
According to MPA, the launch of these products coincides with multi-year business commitments and opportunities of more than $100 million from various channel partners, primarily across multiple brake-related products, and initial inventory to support the ramp-up.
MPA says its new copper-free and environmentally friendly brake-pad line utilizes an industry-leading formulation. Its launch is under an exclusive distribution rights agreement for the North American market. Applications include complete hardware coverage or no hardware for the economy lines.
The company’s brake rotor line offers full-line coverage for passenger vehicles and light trucks, with OE-style and fully coated corrosion protection based on extensive corrosion resistance testing.
“The introduction of brake pads and rotors complements our newly completed brake caliper operations and expansion program in Mexico, as well as our industry reputation for quality, innovation, and customer-centric service. We are encouraged by the initial response to our new product offerings and look forward to further opportunities across the company’s entire line of aftermarket categories,” said Selwyn Joffe, chairman, president and CEO for Motorcar Parts of America.
Automotive Aftermarket Manufacturing: Continental Debuts New REDI-Sensor Packaging
Automotive Aftermarket Manufacturing: Champion Auto Systems Acquires Sunroof Line From Webasto
Automotive Aftermarket Manufacturing: MotoRad Wins Content Excellence Award at ACPN Conference
Automotive Aftermarket Manufacturing: Standard Motor Products Wins 2021 Spirit of NAPA Award
Training and Education: UTI Adding 15 New Programs in Transportation, Skilled Trades
Association: CAWA Announces 2022 Scholarship Winners
Personnel: Tom Feeney Retires from Safelite/Belron
Training and Education: Free AAPEX Online Training Available This Month
Legislative: FTC Chair Says Right to Repair is a ‘Top Priority’